Certified ScrumMaster® for Marketers

with Lance Dacy, CST of Big Agile and Stacey Ackerman of Agilify Coaching & Training

Online
$850 - $850

Date And Time

November 09, 2020 8:30 AM - November 10, 2020 4:00 PM ET

Time Zone

ET

Refund Policy

Refunds allowed up to 30 days prior to the event.

Daily Live Session Schedule:

  • 8:30AM-11:30AM ET (15 min break at 10:00AM ET)
  • 11:30AM-1:00PM ET (Lunch Break)
  • 1:00PM-4:00PM ET (15 min break at 2:30PM ET)

Video Session Schedule

In addition the live session schedule, video topics for each live session topic will need to be completed prior to the live session. The videos amount to about 3-4 hours and are in short 10-20 minute videos that you can watch at your leisure. They are however mandatory given the nature of the certification. More details will be provided on how to access and the recommended schedule for completing the videos.

Typical Agenda

Session 1 (Morning of Day 1)
The Need for Agile Marketing
Scrum Overview
Scrum Roles
Agile in Marketing vs. Software

Session 2 (Afternoon of Day 1)

What Agile Marketers Do Differently
Customer-Centricity
Feedback Loops
Minimally Viable Campaigns
The 8 Stances of a Scrum Master

Session 3 (Morning of Day 2)

Customer Stories
Minimally Viable Campaigns
The Marketing Backlog

Session 4 (Afternoon of Day 2)

Relative Estimation
Teams & Teamwork
The Daily Scrum
Scrum Simulation

As a Certified ScrumMaster® in Marketing, you'll be able to:

  • Help your organization begin agile marketing with a proven, lightweight framework that has worked for many other corporate marketing departments.
  • Learn strategies that allow your marketing team to be more adaptable to an unpredictable environment with a framework that adds stability rather than chaos.
  • Shift your organization towards a team-based culture that fosters collaboration and innovation.
  • Help your company go from big-bang campaigns to micro-campaigns for faster customer feedback and marketing that better resonates with customers.

Improve Your Earning Potential & Marketability as a Certified Scrum Master®

If you’re looking for a new job or new career, Scrum Masters are in high demand, despite the economic slowdown and have high earning potential.

  • 50 percent of traditional marketing departments plan to implement agile within a year, according to the 2nd Annual State of Agile Marketing Report.
  • CareerBuilder has more than 5,000 Scrum Master jobs posted in the United States as of May 6, 2020.
  • LinkedIn ranked Scrum Master as one of its most promising jobs in 2019, showing a 67 percent uptick in job openings in year-after-year growth.
  • Salary.com shows an experienced Scrum Master earns a median salary of $118,977 USD.
  • According to the Scrum Master Trends Report 2019, 44 percent of participants in the study that have a certification reported earning more than $100,000, while only 18 percent of those without a certification reported the same

Attendee Requirements

  • Ability to access Zoom for the meeting and Mural.co for the activities.
  • Video camera enabled and turned on to collaborate with other students.
  • Attendance in all sessions and watching all required videos to be certified.

Note: This workshop qualifies for the 15 PDU's with the PMI.